Preparing Your Store for US Holiday Sales

Prepare your store

Check speed, inventory, shipping cutoffs and checkout. Build landing pages for your offers ahead of time.

• Load test key pages
• Confirm shipping deadlines
• Create gift guide pages

Warm up your audience

Grow your email and SMS lists early and tell customers what is coming. Retarget visitors from earlier in the year.

• Run a VIP early-access list
• Plan teasers on social
• Update ad creative

Review and follow up

Track revenue, ROAS and email results, then send thank-you and post-purchase flows to new customers.

• Watch daily reports
• Fix problems fast
• Plan January win-back