Email Flows Every US Shopify Store Should Have

Welcome and browse

Greet new subscribers with your story, a clear offer and best sellers. Add a browse abandonment email for visitors who looked but did not add to cart.

• Offer a small incentive
• Show best sellers
• Keep it mobile-friendly

Cart and checkout recovery

A simple series of two to three emails recovers many lost orders. Remind, answer objections, then add urgency honestly.

• Send the first within one hour
• Include product images
• Answer shipping and return questions

Post-purchase and win-back

Thank customers, show how to use the product, ask for a review and invite them back after a sensible gap.

• Request reviews after delivery
• Suggest related products
• Respect CAN-SPAM unsubscribe rules